In this Google AMP Course, you’ll get to know all about Accelerated Mobile Pages (AMP), what it is, the benefits of using it, and how you can use it as part of your mobile content strategy.
When the major search engine Google launched its Mobile-friendliness update and made it one of the mobile search engine ranking factors, website owners started looking forward to a faster mobile experience.
It is good to optimize your web pages for mobile users but if the mobile browser pages are not loading quickly, it becomes a problem and can discourage users from enjoying your content.
So, what can be done?
The solution is Accelerated Mobile Pages (AMP).
AMP is an open-source library that offers a straightforward way to create web pages that are smooth, compelling, and load faster. It builds on your existing skillsets and frameworks to create web pages. It is also supported by several platforms, and it is compatible across browsers. AMP caching increases the loading speed of your mobile pages and makes them less clunky. So, Yes, it is worth it.
It is important because it enables web pages to load faster which potentially enhances usability and convinces visitors to stay longer on your website engaging with your content. Fast loading leads to better engagement which reduces bounce rate and enhances mobile ranking.
AMP helps with SEO as you can get more traffic from organic search results and a better conversion rate.
